The Exhibitions community of South Africa

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  • Image Supplied</span>Travel trade show World Travel Market Africa 2018 opened its doors at the CTICC in Cape Town on 18 April 2018 - welcoming a host of travel professionals eager to meet, network and consolidate business. "We measure our own success on the number of exhibitors, buyers, media and tourism stakeholders that actively seek to attend WTM Africa, and WTM Africa 2018 is no different," explains Chardonnay Marchesi, South Africa portfolio director for Reed Exhibitions' Travel, Tourism and Sports Portfolio. "We have exceeded our exhibitor record for WTM Africa this year, and this certainly shows in the sensational vibe one can experience when walking the exhibition floor!" Read more... | Send to a friend

  • Faithie © – [[www.123rf.com 123RF.com]]</span>Temporary content and impermanence is the name of the game when it comes to social media for consumers in 2018. Here's why you're missing out if Snapchat, Periscope, Facebook Live and Instagram Stories aren't part of your brand's marketing strategy. Read more... | Send to a friend

  • Daniel Moleka, owner of RedThread Apparel X and first-year student at Fedisa Fashion Design School in Cape Town, has been invited to showcase his 'Immortal' collection at the inaugural Fashion Street Show at the Cannes Film Festival. Read more... | Send to a friend

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Full Stretch Display Relaunches Brand

Innovative Brand Display Solutions

Full Stretch Display is proud to announce the relaunch of their contemporary and innovative brand to position themselves as premium supplier of branding and display systems in the retail, display and interior sectors in South Africa.

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A QUESTION OF SIZE: THE EMOTIONAL IMPACT OF LARGE DISPLAYS

Stand Alone Displays, Banners, Promotions, Advertising


BIG,
GREAT
HUGE
SUBSTANTIAL

CONSIDERABLE

SIGNIFICANT

According to freedictionary.com, the word size can be defined as:  “the physical dimensions, proportions, magnitude, or extent of an object.”   It is however also defined as “the character, value, or status with reference to the capacity to meet given requirements.”

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DISPLAY SOLUTIONS FOR RETAIL:  SIZE DOES MATTER!


Need a solution to cover those large and otherwise non-functional spaces in warehouses and retail outlets?  Worried about how to apply and exchange the material?  We recommend the Full Stretch Display Wall Mount.

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The Science of Display  - Striving for Perfection

Display Booths, Promotions, Exhibition StandsAlan Kay once said: “The best way to predict the future is to invent it.”

Have you ever wondered what it is that draws you into a particular store or attracts your attention at an exhibition?  Is it the shop front window, the signage, the evocative branding on the walls?

How do you feel when you enter the space? Do you want to escape, or linger and browse?

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Display Trends 2012

The core strategy of customers on overall custom modular wide format fabric print display usage, although varying over the various industries, would most probably still be brand message, product selection and ROI. Consideration to rentals as a sustainable alternative will also be taken into account.

The question is how we can align ourselves to support customers in realising their goals for 2012. We believe the answers lie not only in the obvious distinction and benefits of our product but also our ability to uniquely segment our market and show applied customisation in particular industries.

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MEETING THE BRANDING CHALLENGES IN RETAIL MERCHANDISING


Displays, Banners, Stands, Wall MountsWe are often posed with the following question by brand managers and clients:  “How can we communicate our brand message consistently in a retail environment and change our shop fittings, without disrupting our business”? Not only do your products need to embody your brand values, but the surroundings in which you sell them need to communicate a brand experience, in order to simplify consumer choice.

Budget constrains in our economic environment, digital advertising and ever changing customer demands are challenging current retail shop fitting and design and the focus of our retailers is consequently directed to alternative retail display options.

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