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  • © rclassenlayouts - [[www.123rf.com 123RF.com]].</span>The new year is almost upon us: budgets have been planned and exhibition calendars booked. The time is now to strategise how your display will stand out from the crowd. Here are the hottest exhibition trends forecast for the forthcoming year to ensure that your business will own the exhibition space in 2018. Read more... | Send to a friend

  • Over the last couple of years, AAXO positioned itself as the leading authority in the exhibitions industry in South Africa and Africa with a mandate to drive industry growth across the continent. This is exactly why the Management of the Ticketpro Dome are so proud to announce their Platinum Sponsorship of AAXO. Read more... | Send to a friend

  • This year is a milestone for us as we celebrate 21 years in the exhibition and events industries. In our latest newsletter we cover some of the highlights of the last 21 years, share some product information, and include an exhibition case study. And one lucky reader will win three tickets to the HSBC World Rugby Sevens Series in Cape Town next week! Read more... | Send to a friend

Display Trends 2012

The core strategy of customers on overall custom modular wide format fabric print display usage, although varying over the various industries, would most probably still be brand message, product selection and ROI. Consideration to rentals as a sustainable alternative will also be taken into account.

The question is how we can align ourselves to support customers in realising their goals for 2012. We believe the answers lie not only in the obvious distinction and benefits of our product but also our ability to uniquely segment our market and show applied customisation in particular industries.

Full Stretch Display has from the outset focused on delivering sustainable service as an inseparable part of our business offering. Our product, which has not seen its equal in the industry thus far, is surely being considered the custom modular wide format fabric print display system of choice.

The Full Stretch Display fabric display system with its unique patented tensioning system, addresses the importance of providing prime exposure to the customer’s brand.


Consideration should be paid to the following when choosing a display system:

Functionality showcasing technology

One of the main considerations is not only the environmental sustainability but also the added benefit of ease to erect a system that will enable you to set up shop in a short period of time. The Full Stretch Display system can be adapted for use on its own or as part of hybrid systems. The tool-less environment not only decreases onsite manual labour costs but also minimises the logistics, drayage and other transport costs. The Full Stretch Display system is transported in lightweight wheel bags containing separate compartments.

Attention grabbing detail, less clutter and more organisation

Increase traffic to the exhibition or retail area, improving flow within the area.

Feature important properties to enhance a consistent look and brand message. Our seamless prints ensure that the focus is on the brand message and not on the system.

Provision for easier thematic changes

Provide greater flexibility by interchanging the print fabric which will enable the customer to adjust their brand message to coincide with their marketing strategy. Our product offers flexible reconfigurable options providing an upscale environment.  Unique adaptability ensures effective usage of space that leads to the free flow of traffic and a clutter free environment. The ease to adapt to different booth sizes is also a major aspect in utilising the Full Stretch Display system.

 Due to sustained quality service and after sales support, underwritten by a quality product with a 5-year warranty, Full Stretch Display and our international business has grown from strength to strength. Increased sales supported by superlative service and focused marketing and brand management will be the key focus for 2012.

Imagine. Create. Display.